Worked with TVA and Content Science to revamp energy and environment content, including user-friendly recreation information and energy-efficiency guides for consumer and industry.
Form Matters: Structuring Content to Maximize Influence
Want your web content to reach and influence your intended audience? You’ll need to structure your site and your content in ways you never considered in the era of print.
The new crop of Central Coast winemakers
A Renaissance of sorts is taking hold in the Central Coast’s wine regions, driven by small-lot vintners willing to take risks, experiment and do most of the work themselves.
Coin Uses Simplicity and Surprise To Woo New Customers
This fintech start-up brings the same streamlined ethos behind its product to it web content.
Poised for triumph
Cal Poly Baseball has produced more professional athletes than any other program at the university. Without the recruiting power of larger schools, what’s the secret to their success?
Designing a Dream Home
David Bourke has built a number of dream homes in his career as an architect in the mountains surrounding Lake Tahoe. But he recently designed the Dream Home—the HGTV 2014 Dream Home, a modern mountain retreat awarded to a lucky viewer.
Content Technology Fact Sheet
Technology holds the power to streamline and enhance content work, yet instead, many organizations find themselves drowning in it. Here’s a look at the dizzying landscape of content and marketing technology.
Credibility + Trust Fact Sheet
Credibility + trust are critical for organizations seeking results from their web content. So what’s the state of web credibility? Results are mixed.
Leading Content Teams Fact Sheet
As publishing content is a relatively new concept to many organizations, so is building content teams. Here’s what we know about leading content teams to success.
Support Content Techniques from TurboTax Add Up to a Good Experience
Through smart content, the online tax prep service has managed to transform filing your taxes into an approachable, engaging process that’s even—dare say—a bit fun.
Sally Buffalo Taylor 
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