Banks are venturing into content marketing, realizing that their field is well suited to providing relevant, informative content for customers. Here’s how three banks are using content to engage small business customers.
UGA’s College of Education
Worked with Content Science and UGA to revamp College of Education content to promote better overall usability, ease program comparison and provide clearer academic guidance.
Surface and Promote Critical Content with Schema
For content to perform, people must find it. With the evolution of a mobile and the semantic-driven web, it’s structured data that’s emerging as key to content discovery.
Tennessee Valley Authority
Worked with TVA and Content Science to revamp energy and environment content, including user-friendly recreation information and energy-efficiency guides for consumer and industry.
Form Matters: Structuring Content to Maximize Influence
Want your web content to reach and influence your intended audience? You’ll need to structure your site and your content in ways you never considered in the era of print.
Coin Uses Simplicity and Surprise To Woo New Customers
This fintech start-up brings the same streamlined ethos behind its product to it web content.
Content Technology Fact Sheet
Technology holds the power to streamline and enhance content work, yet instead, many organizations find themselves drowning in it. Here’s a look at the dizzying landscape of content and marketing technology.
Credibility + Trust Fact Sheet
Credibility + trust are critical for organizations seeking results from their web content. So what’s the state of web credibility? Results are mixed.
Leading Content Teams Fact Sheet
As publishing content is a relatively new concept to many organizations, so is building content teams. Here’s what we know about leading content teams to success.
Support Content Techniques from TurboTax Add Up to a Good Experience
Through smart content, the online tax prep service has managed to transform filing your taxes into an approachable, engaging process that’s even—dare say—a bit fun.
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